In 1970 one of the brothers, Mike Dinovo Sr., formed a new company, Central Marketing Associates, Inc. Noting the need to offer volume purchasing to the wholesale and chain distributors, he quickly attracted man of the best companies within five midwestern states. As time went on and customers needed customization, CMA added freight and merchandise to the list of services. To better handle the growth in business, he was joined by his sons Rick and Mike Dinovo Jr. Again following the tradition of quality and service, Central Marketing Associates, Inc. was made a Trading Member by the Blue Book in 1977 and received the Business Character Award from The Red Book that same year.
In 1997 Rick and Mike Dinovo Jr. assumed leadership role of Central Marketing Associates, Inc. They have continued in the same tradition established by their grandfather, Sam, so many years ago – provide quality and service for their customers while maintaining the highest ethics and morals.